Resume

SKILLS

Business Management Project Management Sales and Marketing Online marketplaces (Amazon, eBay, and Walmart) Advertising and marketing

Analytical Skills Supplier sourcing Data-Driven KPI Assessment Revenue Growth Business Development Operations Management

EXPERIENCE

Director of Sales/E-Commerce
Middletown, CT

XSE Group, Inc. dba TonerWorld.com/ Nov 2020 to Oct 2024

• Developed and implemented sales strategies to maximize revenue growth, doubling revenue 3 years in a row.
• Lead the day-to-day eCommerce business, ensuring the development and execution of a retail strategy that meets business goals and KPIs.
• Implemented effective pricing strategies that increased profits while maintaining customer loyalty.
• Developed and promoted weekly, monthly, and quarterly sales objectives.
• Established sales objectives by forecasting and developing annual sales quotas for regions and territories.
• Created and implemented a comprehensive digital marketing strategy to increase brand awareness and website traffic.
• Launched multiple marketplaces to increase revenue, including Amazon, eBay, Walmart, and Target Plus.

VICE PRESIDENT OF ECOMMERCE
Reno, NV

Online Tech Stores, LLC/ Jan 2010 to May 2020

• Responsible for the retail division (suppliesoutlet.com) of the company and leading a team to drive and track online e-commerce revenue and gross profit against the plan.
• Identified new ways to drive traffic and increase conversions through all media and marketing channels of the business, including a B2B sales division.
• Managed marketing and media spend and initiated unique marketing strategies.
• Developed strong relationships with our B2B partner sales and marketing teams, focused on these accounts.
• Cultivate strong and transparent working relationships across the organization, ensuring open communication about the measurement of financial, programmatic, and impact performance against stated milestones and goals.
• Work with cross-functional team to develop plans to meet/beat daily, weekly, and monthly forecasts.
• Working with Merchandise teams and Planning, identify merchandise opportunities to include expanded assortments, strategic merchandise partnership opportunities.
• Worked with IT to develop an API program to integrate with marketplace stores like Amazon, etc.

EDUCATION

Associates: Web Development

TRUCKEE MEADOWS COMMUNITY COLLEGE
Reno, NV

ACCOMPLISHMENTS

• Multiple Salesperson of the Year Awards

• Superman Award
• Team Player of the Year Award

ACTIVITIES AND HONORS

• Avid Mountain biker and off-road enthusiast.

LANGUAGES

Spanish – Native/Bilingual

References References available upon request.